direct-response-television

The George Foreman Grill has sold over 80 million products since 1994. George Foreman himself has been said to have earned far more selling the grill over his career as a champion boxer. The success of these infomercials could be credited to a number of reasons. Perhaps the product performs to the caliber it was intended and simply just doest the job. It could be the way it was marketed through the infomercial itself. It could also be because the spokesperson was more recognizable than the product, and that allowed the brands popularity to flourish. The simple facts are, infomercial marketing works for brands and sales.